That Chanel Advert,

This advert makes me smile every time I see it. I love the way Chanel is creating nostalgic feelings by presenting us with old Hollywood style stage performances. The colours themselves are highly decadent and suggest a uber glamour feel. It's the attention to detail, the pearl swings, the orange fizz performing a saute battu and the kick line working in perfect unison. This evokes images of Fred and Ginger dancing in ballrooms lit by moonlight or The Tiller Girls dressed in sequins in feathers. No doubt thousand of little girls around the world after watching this advert will try and recreate in a Kellogg's Blue Peter esque  finger puppet theatre. This is so much more than an advert, it's not purely trying to sell you something, it's a celebration of glamour and finesse all of which Chanel stands for. Every woman knows that a well manicured hand can lift your mood and complete an outfit. Chanel is offering you the chance to be a part of the legendary brand without breaking the bank balance. 
The music choice is genius "Little Bitty Pretty One" is so cheerful and very very catchy. Yes of course it does all remind us of the "magic" scene from Matilda but who cares?! It makes us want to sing, dance and jump around and if a nail polish can make me do that, well I'll be first in line at the counter!


xoxo