Let’s play a little game: Name the film?
Ruby Slippers
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All of these iconic outfits evoke memories of Classical Hollywood and the stars that wore them. Gone are the days of legendary costumes designers such as Cecil Beaton and Edith Head to who only recently are receiving acknowledgment from those outside of the industry. Nowadays film budgets have multiplied tenfold and it seems a product of that is that clothes themselves are often the selling point of the film. We as a general public are often going to see films about clothes and their makers “Coco before Chanel” “The Devil wears Prada” and “Confessions of a Shopaholic” are just a few examples. All films that have such hype about the history, media and materialistic qualities surrounding fashion and films. Then there is the trend by-product of a film. “The Great Gatsby” is eagerly awaited to be released this summer with Baz Lurhman behind the helm of the spectacular feast for the eyes. There has been a huge desire by designers to rework the 20s for the modern day. The frills and thrills of the clapper era have been showcased by Ralph Lauren, Gucci, Roberto Cavalli and most memorably by Louis Vuitton. You can expect to see fringing, pearls, skull caps and furs up and down the high street with a gentle nod to the literary genius of F.S. Fitzgerald and the carefree era of the flapper girls.
Television too is affecting the way we dress with “Downton Abbey” playing a part as a nation obsessed by period drama; it makes sense that British brand Burberry should doth the hat to the Downton mania and reinvent the English country pursuits style. As we spend our weekends away from the office fantasising we are Lady Mary in the country.

Another huge trend that was conceived on the big screen came from the work of Jacqueline Durran who won the BAFTA earlier his year for best costume for her work on “Anna Karenina”. Her decadence and over indulged Russian designs (with a little help from Chanel) drove the fashion houses into a frenzy obsessed by deep jewel tones, baroque and heavily embellished which suggest Russian royalty on the wearer.











